Great brands don't happen. They accumulate meaning.

Ray-Ban is proof.

From military gear to a $150B fashion empire — Ray-Ban's origin story is a masterclass in reinvention.

From war zones to red carpets — the wildest journey of your favorite sunglasses brand!

Here’s to wearing a new lens to look at brand Ray-Ban!

PS: On a completely different note, pleasure to share that ISD Global has introduced two new products viz the Strategic Foresight Almanac and BrandKnow. They are available for review and purchase on these links below

BrandKnow https://www.magzter.com/AE/ISD-Global/BrandKnow/Business/

The Strategic Foresight Almanac https://www.magzter.com/AE/ISD-Global/The-Strategic-Foresight-Almanac/Business/

I am also taking the liberty to share here that my other blog SOHB(State Of The Heart Branding) Story is now a Podcast as well. You can access it on these links below:

• https://profile.dailyhunt.in/SOHBStory

• Instagram: https://www.instagram.com/sohb.story/

• YouTube: https://www.youtube.com/@SOHBStory

• Spotify Creators: https://creators.spotify.com/pod/profile/sobh-story/

• Spotify:

• Amazon Music: https://music.amazon.com/podcasts/ab0afb48-e3d2-4cf7-8279-7392d97d1bcd/sohb-state-of-the-heart-branding-story